Personal Information

 Assistant Professor

Department of

Faculty of Communication and Media

Contact Information

Phone: 0126952000

Email: malaradawe@kau.edu.sa

Merfat Alardawi

 Assistant Professor

Profile

Dr. Merfat Alardawi

Supervisor of Communication Department

Assistant Professor of Drama and Film Studies

Visual and Audio Production Department

Faculty of Communication and Media

Biography

Merfat Alardawi is an academic specialist in drama and film studies and also a dramatic and cinematic content critic in the Department of Visual and Audio Production at King Abdulaziz University. She received her PhD from Dublin City University, Ireland in 2023 for her research into the impact of watching Turkish drama on Saudi women's attitudes and perception patterns, and investigates how a representative sample population of Saudi women engage with and receive a range of sociocultural values represented and embedded within such Turkish televisual drama. Her core research interests include the areas of drama, television and film studies, with a particular interest concern the relationship between drama and comparative cultural studies. She also holds a MA in Communication and a BA in Food & Nutrition from King Abdulaziz University.

Professional Experience

  • 2024 - Present: Supervisor, Department of Communication, Faculty of Communication & Media, King Abdulaziz University.
  • 2023 - Present: Assistant Professor, Department of Visual & Audio Production, Faculty of Communication & Media, King Abdulaziz University.
  • 2018 - 2023: Lecturer, Department of Visual & Audio Production, Faculty of Communication & Media, King Abdulaziz University.
  • 2011 - 2018: Lecturer, Department of Communication, Faculty of Communication & Media, King Abdulaziz University.
  • 2006 - 2011: Office Director of the Vice Dean's, Faculty of Art and Humanities, King Abdulaziz University.

Research Interests

Television, film and radio studies. Media, drama and soap opera studies. Audience studies and gender. Comparative cultural studies and cultural analysis. Quantitative and qualitative analysis. Qualitative-ethnography, qualitative, quantitative research and ethnographic research. Mass Communication. Artificial intelligence in film industry. Podcasts studies.

Research Degree Supervision

  • Supervisor of a master's student Mrs. Zelal Alqurashi, and her thesis entitled: The Media Elite Perspective Towards the Social-Cultural Contents of the Saudi Podcast (a case study of the Finjan podcast).

Publications

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Conferences & Seminars Participation

  • Participation in the 2nd Illuminations Research Meeting on the occasion of World Radio Day and presented a paper entitled "Podcasts, Saudis podcasters and digital marketing", College of Communication and Media, King Abdulaziz University, Jeddah, 13 February 2024.
  • Presented and organized the initiative to hold a festival entitled "We dream through their eyes: The first students' film festival of Visual and Audio Production Department", King Faisal Conference Center, King Abdulaziz University, Jeddah, 14 November 2023.
  • Attended a workshop on strengthening cooperation mechanisms between the Film Commission (Ministry of Culture) and Saudi universities entitled "The role of Saudi universities in developing talents in the film sector", Crowne Plaza Hotel - Digital City, Riyadh, 27 September 2023.
  • Presented a workshop for students of dramatic and documentary production entitled "Foreign drama and documentary", Visual and Audio Production Department, Faculty of Communication and Media, King Abdulaziz University, Jeddah, 1 February 2023.
  • Presented a workshop entitled "A critical vision with Saudi eyes about culture of films hybridization", Visual and Audio Production Department, Faculty of Communication and Media, King Abdulaziz University, Jeddah, 29 January 2023.
  • Presented a workshop on the major foundations for establishing a critical opinion of any cinematic work entitled "How to criticize a cinematic film", Jeddah Book Fair 2022, Jeddah, 12 December 2022.
  • Attended the internal audit workshop on the quality management system according to a specification of 9001:2015 ISO, Deanship of Quality and Academic Accreditation, King Abdulaziz University, Jeddah, 2022.
  • Participation in the 12th Asian Conference on Arts and Humanities (ACAH2021) and presented a paper entitled "Turkish dramas and Saudi female perceptions of socio-cultural values", Toshi Center Hotel, Tokyo, Japan, 24-26 May 2021.
  • Attended the 11th Asian Conference entitled "Media, Communication and Film (Media Asia 2020)", IAFOR Research Centre, Kyoto, Japan, 11-14 November 2020.
  • Attended a workshop of "Creating a Research Video - Introduction to Digital Storytelling", Dublin City University, Ireland, 2020.
  • Attended a workshop of "Research methods theory: Realist evaluation methods", Postgraduates Studies Research Service Unit, King Abdulaziz University, Jeddah, 2020.
  • Attended a doctoral qualification program for "The Joint Supervision Program", University Education Development Center, King Abdulaziz University, Jeddah, 2017.
  • Participation in the 1st conference on new media: reality and challenges, with a paper entitled "The social and psychological effects of internet addiction", Faculty of Communication and Media, King Abdulaziz University, Jeddah, 2015.
  • Participation in the 3rd communication seminar and presented a paper entitled "New media studies: an analytic and theoretical survey (2010-2014)", Communication Skills Department, King Abdulaziz University, Jeddah, 2015.
  • Presented a workshop on the mechanism of electronic tests to faculty members' staff, Faculty of Arts and Humanities, King Abdulaziz University, Jeddah, 2011.
  • Attended a workshop on curriculum and training portfolio for the female students bisected, Faculty of Arts and Humanities, King Abdulaziz University, Jeddah, 2011.
  • Attended a workshop on the Academic Ccreditation, Faculty of Arts and Humanities, King Abdulaziz University, Jeddah, 2011.

Training & Relevant Skills

  • Academic promotion procedures course for humanities and social disciplines.
  • CITI Program: Human subjects research certification.
  • Artificial intelligence in education and scientific research: An applied model of ChatGpt.
  • Artificial intelligence in scientific research.
  • Strategies for starting a research project in ISI journals.
  • Attending 100 hours in the diploma of professional teacher.
  • International computer driving license (ICDL).
  • Administrative report writing skills.
  • Using the system of virtual classrooms.
  • Coordination of general modules skills.
  • Preparation for Scholarship.
  • Technology integration in education.
  • Creative thinking and problem solving.
  • Public relations writing.
  • The foundations of public relations.
  • Production of information materials.
  • Journalistic information systems.
  • Liberation journalist.
  • Academic Accreditation.
  • Introduction to digital storytelling.
  • Basic statistical analysis: Mega Stat.
  • Training course on Sage research methods.
  • Training course on managing information with Zotero.
  • Training course on strategies for research promotion.

Education

  • 2014

    Master degree from Department of Communication, Faculty of Arts and Humanities, King Abdulaziz University, جدة, المملكة العربية السعودية

  • 2023

    Doctorate degree from School of Communications, Faculty of Social and Human Sciences, Dublin City University, دبلن, ايــرلنــدا

Employment

  • 2006-2011

    Office Director of the Vice Dean's, Faculty of Art and Humanities, King Abdulaziz University, جدة, المملكة العربية السعودية

  • 2011-2018

    Lecturer, Department of Communication, Faculty of Communication and Media, King Abdulaziz University, جدة, المملكة العربية السعودية

  • 2018-2023

    Lecturer, Department of Visual and Audio Production, Faculty of Communication and Media, King Abdulaziz University, جدة, المملكة العربية السعودية

  • 2023-حاليا

    Assistant Professor, Department of Visual and Audio Production, Faculty of Communication and Media, King Abdulaziz University, جدة, المملكة العربية السعودية

  • 2024-حاليا

    Supervisor, Department of Communication, Faculty of Communication and Media, King Abdulaziz University, جدة, المملكة العربية السعودية

Research Interests

My core research interests include the following areas:

  • Television, film and radio studies.
  • Media, drama and soap opera studies.
  • Audience studies and gender.
  • Comparative cultural studies and cultural analysis.
  • Quantitative and qualitative analysis.
  • Qualitative-ethnography, qualitative, quantitative research and ethnographic research.
  • Mass Communication.
  • Artificial intelligence in film industry.
  • Podcasts studies.

Scientific interests

My core research interests include the following areas:

  • Television, film and radio studies.
  • Media, drama and soap opera studies.
  • Audience studies and gender.
  • Comparative cultural studies and cultural analysis.
  • Quantitative and qualitative analysis.
  • Qualitative-ethnography, qualitative, quantitative research and ethnographic research.
  • Mass Communication.
  • Artificial intelligence in film industry.
  • Podcasts studies.

Courses

Communication Skills 101 COMM
Thinking Skills 102 COMM
Speaking and Presentation Skills 113 AVP
Public Opinion 204 COM
Writing for Audiovisual Productions 312 AVP
Audiovisual Advertising 423 AVP
Principles of Advertising 114 PRD
Graduation Project 426 AVP
Public Relations Theories & Practice 601 PR
Dramatic & Documentary Production 422 AVP
Research Project 698 PR
Digital Society 655 JCOM

Areas of expertise